Wednesday,  January 19, 2022  4:52 am

TPI at 25: continued focus on strong partnerships, marketing

TPI at 25: continued focus on strong partnerships, marketing
Of TPI: Zeina Gedeon, CEO & Morris Chia, president
Blake Wolfe

Blake Wolfe is an award-winning journalist and editor, who joined PAX after nearly 10 years in Canada’s newspaper industry. In addition to PAX, his work has been featured in publications such as the Metroland Media group of newspapers and the Toronto Sun.

An increased focus on marketing and training, along with continuing its close relationships with travel partners, will mark Travel Professionals International’s 25th anniversary in 2019.

READ MORE: Zeina Gedeon joins TPI as CEO

The travel agency network welcomed its top travel partners to an exclusive event in Toronto last night, welcoming representatives from air and cruise lines, tour operators, resorts and tourism boards to thank them for their ongoing support.

“This is the first time that we’ve formally celebrated our partners and it’s great to be in the room and see familiar faces,” said Colton Chia, TPI’s director of partnerships. “We’re coming up on our 25th anniversary in 2019 and we’re excited to celebrate together going into that year.”

_DSC2426.JPGColton Chia, TPI’s director of partnerships

Highlights of 2018

TPI President Morris Chia said that the company will continue to build its management team to “ensure that our focus is relevant to our advisors,” including the hiring of a dedicated training manager.

Marketing has also been a main focus for the business in 2018, explained CEO Zeina Gedeon, adding that TPI’s new marketing platform was her biggest highlight for the year.

“We implemented it in 2017 but really perfected it this year. It has significantly saved our advisors a lot of time and looking ahead, we’ll have more technological enhancements to make their lives much easier.”

TPI also recently began accepting Bitcoin as a form of payment, a concept which has been embraced mostly by younger travellers, Gedeon said, adding that one traveller used Bitcoin to book a $75,000 vacation to Asia.

“We’ve had a lot of small ones (Bitcoin bookings) but that was our biggest – it was a big trip for him and his family,” she said.

“We’re going to have a great 2019 – and it’s all because of our wonderful partners and advisors!” Gedeon added.