At its international conference, EDGE, held June 12-15 at the Gaylord Rockies Resort in Aurora, Colorado, Travel Leaders Network honoured its supplier partners and top affiliate member agencies at the Power of Partnership (POP) awards.
TLN’s member travel advisors voted for their favourite suppliers in various categories, making the POP Awards the “travel advisors’ choice.”
Criteria was also based on overall performance and support offered by supplier partners, as judged by Travel Leaders Network.
The Pinnacle Award for North American Partner of the Year was given to Royal Caribbean International.
Presented to the top all-around TLN partner, the Pinnacle Award recognizes agency and headquarters sales support, excellent product offerings, innovative promotions, and outstanding contribution to Travel Leaders Network overall.
Norwegian Cruise Line was also recognized as the Sales Support Partner of the Year for its consistent delivery of its best-in-class sales support and its “lean in” approach to field sales, sales methodologies, and support solutions.
The Sales Achievement Partner of the Year was won by Universal Parks & Resorts.
This award is presented to the Travel Leaders Network partner that excels in effectively delivering a high standard of product that consistently yields outstanding sales achievement. Universal has a long-term commitment to advisor training, a smooth reservations process and exceptional service, and offers the essential tools TLN agencies need to seamlessly sell their park products.
Additional POP Awards were given to TLN supplier partners in various segments. Each award recognizes the partner as a superior choice.
North American Airline Partner of the Year: Delta Air Lines
North American Car Rental Partner of the Year: Enterprise Holdings
North American Luxury Partner of the Year: Regent Seven Seas Cruises
North American Cruise Partner of the Year: Celebrity Cruises
Insurance Partner of the Year (United States): AIG
Touring Partner of the Year (United States): Globus family of brands
Wholesale Partner of the Year (United States): Funjet Vacations
Canadian supplier partners were also recognized in the POP Awards:
Overall Support: Sunwing
Best Education: Manulife
Most Creative Marketing: WestJet Vacations
Best Sales and Service: TravelBrands
“Our advisors’ success truly depends on TLN’s supplier partners offering superior support, product and solutions,” said Christine James, vice-president of TL Network Canada. “The value of partnership has never been more apparent in our industry, and I want to personally thank all of the award winners for their incredible dedication to travel advisors—these awards are the result of that.”
“As we move forward into the future, I am confident, our partnerships will continue to grow and be fruitful for everyone.”
Top Canadian members
Top affiliate member agencies in Canada were also honoured
The Chairman’s Pinnacle Award is presented to the Affiliate Member agency with the highest preferred supplier sales.
The Chairman’s Elite Award recognizes outstanding sales performance and overall support of the Travel Leaders Network partnership.
The Chairman’s Host Award goes to the top host agency overall.
The President’s Award honours agencies in three size categories that had the greatest year-over-year growth with Travel Leaders Network Preferred Supplier Sales.
The New Member Award recognizes the top new Affiliate Member agency.
Here’s a round-up of who won:
Chairman’s Pinnacle Award: Centre Holidays, Mississauga, ON
Chairman’s Elite Award: KVI Travel, Victoria, BC
Chairman’s Host Award: Newwest Travel, Edmonton, AB
President’s Circle Award, Large agency: Valente Travel, Windsor, ON
President’s Circle Award, Midsize agency: Bonaventure Travel, Winnipeg, MB
President’s Circle Award, Small agency: Cruise Holidays Luxury Travel Boutique, Mississauga, ON
New Member Award: Ellison Travel, Exeter, ON
“Travel Leaders Network is proud to recognize and honour these member agencies for their outstanding business acumen, utilization of Travel Leaders tools and technology, demonstrated partnership with preferred suppliers and dedication to serving their clients,” said James.
“We are proud to recognize each of them for the tremendous value and customer service they provide.”
Travel Leaders Network’s lead generation tool, Agent Profiler, also unveiled new options that travel advisors can use to attract new clients and manage their business.
Agent Profiler, housed on the consumer-facing TravelLeaders.com, gives TLN advisors an opportunity for travellers to find them based on their niche, destination expertise or location.
The platform now offers a new Super Agent designation—a badge visible to TravelLeaders.com users.
This means that Super Agents will have a higher ranking in searches, making it easier for potential clients to find them.
Their Super Agent badge will also show users that they are a top advisor and trusted expert.
The program launched in May 2022, and already has 134 Agent Profiler users designated as Super Agents, the company said.
3 new alliances
TL Network also added to it Leaders Alliance groups, with three new alliances, bringing the total number to five.
The Leaders Alliance concept, introduced in 2021, is designed to combine like-minded travel advisors and agency owners to share best practices and deepen their relationships with each other and supplier partners.
The Luxury Leaders Alliance and the Host Agency Leaders Alliance were the inaugural groups to align, and the three new alliances for 2022 have been added: honeymoon and destination weddings leaders alliance; technology leaders alliance; an alliance focusing on improving growth and profitability for mid-size agencies called Building Better
Each Alliance is led by a subject matter expert from Travel Leaders Network.