The third annual National Travel Agent Survey, an independent nationwide survey of close to 700 Canadian travel agents, was expanded for the first time to include non-hosted agents on commission and/or salary.
New questions were added and the survey provides valuable insight not only into the rapidly growing home-based sector, but into travel agents as a whole.
This year’s survey was conducted during the month of January by a private consulting firm with close to 700 travel agents from all across Canada taking part, representing a wide variety of chains, consortiums, host agencies, call centers and independents.
The Travel Agent Next Door has gained access to the results of the survey and will be sharing it with industry partners and suppliers in the coming weeks, as well as releasing interesting findings from the survey in its marketing and communications over the next few months.
“Understanding home based agents’ needs and priorities is very important to us,” said Flemming Friisdahl, founder, The Travel Agent Next Door. “This year’s results are very interesting because they contain a lot of new information that wasn’t known before and also reveal that many non-home based agents are considering going home based in the future—and it tells us what questions and concerns they might have before doing so.“
Some key findings:
- 79 per cent of home-based agents are earning more for working the same hours
- 43 per cent of non-home-based agents are considering going home based
- Agents revealed what is holding them back from going home based
- 60.5 per cent of home based agents said eliminating the commute was their main reason
Happier at home
The survey revealed that a very high percentage of agents who switched from a bricks and mortar or a store front to home based said they were happier and more than 90 per cent said they had a better work/life balance.
More findings will be revealed in the coming months.
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