Monday,  January 30, 2023  3:40 pm

Red Label Vacations Inc. launches sustainable OTA in the U.S.

  • Agency
  •   09-15-2021  10:09 am
  •   Pax Global Media

Red Label Vacations Inc. launches sustainable OTA in the U.S.
From left: Frank DeMarinis, CEO, H.I.S-Red Label Vacations Inc.; Hideo Hatano, Executive Officer / H.I.S. Co., Ltd. (Pax Global Media/File Photo)
Pax Global Media

H.I.S.-Red Label Vacations Inc. has begun its expansion into the United States market with its newest brand Copolo

Copolo is an online travel agency acting as a one-stop site for travellers to plan and book their trip including airline tickets, hotel reservations, car rentals, and more.

In an effort to counterbalance the environmental impact of travel, travellers who book with Copolo will have the option to offset the carbon emissions produced from their trip. 

By partnering with Oslo, Norway-based CHOOOSE, consumers can manage and offset carbon emissions produced by their travels.

Sustainable travel solutions 

Inspired by Marco Polo, the famous writer, traveller, and explorer, the name Copolo serves as a symbol of the company’s mission. 

The goal is to have a competitive booking platform while offering more sustainable travel solutions.

“Red Label Vacations’ travel technology solutions and the executive team have been an instrumental part of this project,” said Hideo Hatano, Executive Officer / H.I.S. Co., Ltd. “The Copolo brand is the first step in our global expansion, and we are excited about this breakthrough venture. As the first Japanese-owned travel company to incorporate a climate solution as an integrated part of its platform, we’re able to help travellers access the best travel options worldwide." 

"We will continue investing in the most sophisticated systems to maintain our pursuit of excellence and building a better tomorrow.”

Protecting the planet 

“We are thrilled to bring a forward-thinking travel company into the United States to help serve today’s conscious traveller,” said Frank DeMarinis, CEO, H.I.S-Red Label Vacations Inc. “There is a rising demand for more sustainability programs, and as leaders in travel, we want to accelerate this concept within our industry by utilizing the best technologies to create massive momentum." 

"By working with a leader in climate solutions, CHOOOSE, we can implement immediate action to minimize the carbon footprint created by travel while adhering to stringent international standards. We aim to provide travellers with great options in a way that contributes to positive steps in the right direction for our planet.”

With the cutting-edge technology used on Copolo’s booking platform, travellers who offset their journey will receive a certificate recognizing that their travel footprint has been climate compensated. 

Copolo will also provide a post-purchase experience to empower its travellers to claim, track, and engage with the impact they create, allowing for transparency. 

"We are delighted to team up with Copolo to build travel back better together by enabling global travellers to offset their carbon footprint as an integrated part of the customer journey. Furthermore, developing innovative climate solutions in partnership with Copolo will help scale climate action globally, and their commitment will be a solid contribution to the UN Sustainable Development Goals", said Andreas Slettvoll, CEO and Founder of CHOOOSE.

In future phases of Copolo, more travel styles will be available for booking and continued innovations will be developed toward providing the most holistic OTA experience on the market. 

Visit for more info. 

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