Air Canada Vacations has created a new role stemming from its longstanding relationship with Sandals Resorts International.
Judy Wallace, who worked for ACV for eight years until 2011, is moving into the position of Sandals brand manager, effective immediately.
Wallace will act as a liaison between Air Canada Vacations and Sandals with the mandate of creating synergy in both brands from a product and marketing perspective; increasing Air Canada Vacations’ expertise in the Sandals and Beaches product; and "offering a best in class service to customers," accoring to an official announcement by the brand.
Supported by the Sandals dedicated Reservations team, the Sandals dedicated Groups specialists, and other dedicated commercial functions, she will be responsible for training in all areas of the commercial business with a focus on strategies for growth.
Wallace spent the last three years as a professor in the Faculty of Business, School of Tourism at both Sheridan College and Seneca College.