Transat Distribution Canada (TDC) has turned its network of travel professionals into stars in a new marketing campaign that will appear across Canada.
5-star advisors, inclusive of TDC’s network of franchised and corporate agencies, are at the centre of the new ad spot, which aims to highlight “the strength of the human relationship,” TDC said in a press release.
The ads already have appeared on various websites, Google, and YouTube, and over the coming months, the campaign – which PAX reported on in September – will continue to evolve with new visual variations.
“The heart of our industry”
"At TDC, our travel professionals are one of our greatest strengths, one of our fundamental
assets. That's why we're again putting the spotlight on them, as we did in 2020, but this time with a brand-new campaign," said Karine Gagnon, general manager of TDC. "In recent years, these true professionals have demonstrated, time and again and in a multitude of ways, the importance of their added value, and above all how their customers' experience becomes incomparable when dealing with them.”
Marc Pelletier, senior director, marketing, communications and events at TDC, said the team developed a new creative platform to “showcase the travel advisor profession across Canada, highlighting our branded agencies notably Marlin Travel in English Canada and Club Voyages in Quebec.”
In addition, a different version of the campaign was created for Western Canada.
The campaign was produced in collaboration with WestJet Vacations, one of TDC’s preferred partners.
"Visually, in a few words and borrowing the symbolism of the stars, a visual language widely used in the travel industry, we present our five-star travel professionals: those who share their experiences, who give their advice, who save time and money, who personalize experiences, who are available when the customer needs them, and who, ultimately, offer them peace of mind," stated Pelletier.
He added that "this campaign is just the first step towards our goal of highlighting the travel professional, TDC's unique value proposition and this creative platform opens the door to a host of possibilities because we have a lot to say on the subject.”
“We also want to encourage all industry players to join us in this movement to enhance the value of travel professionals; the whole sector will become stronger as a result.”
This view is shared by the Association of Canadian Travel Agencies and Travel Advisors (ACTA).
"The TDC network is an important player within ACTA, and we are pleased to underscore the importance of this marketing initiative," said Wendy Paradis, ACTA's President, in the release. "In an ever-changing travel industry, it's always a good idea to remind travelers of all the extra benefits they can enjoy by booking their next vacation with a travel consultant, and the campaign developed by the TDC network is perfect for this.”